Give your brand a voice that people love
Your audience might not remember what exactly you said to them, but…
…they’ll remember how you made them feel. ​​
That's the power of a great brand voice!
Many aspects of your brand communication will involve words:
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Your founder’s inspirational speech? Words.
That favourite jingle you hear every time you enter your favourite shop? Words.
Customer service or chat bot trying to answer customers’ questions? Words.
Your sales pitch? Words.
Let’s not forget about all the content your marketing and PR teams produce every day. Words.
It’s easy to invest heavily in marketing and PR to expand your reach.
But without a clearly defined brand voice backing up your investments, you might be reaching the right people, but not delivering the right message!
This is where brand voice comes in to transform your brand communication from “ok la” to “I’m loving this!”
The power of brand voice
Brand voice is about defining a specific language system for your brand, using a specific tone of voice, choice of words and personality to communicate with your audience. It’s this unique language system that gives your brand its unique look and feel.
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So, why is brand voice important?
Positioning
Crafting a distinct brand voice helps you carve your space in the market and stand out among competition. You might be selling similar products or services to your competitors, but your brand voice is something no one else can copy.
Communication
A well-defined brand voice makes communication so much easier when you know what to say and how to say it. Say goodbye to many rounds of revisions or having to spend hours to brief a new team member or vendor about your brand.
Recognition
Brand voice allows you to develop your signature look, feel and sound that your audience will instantly recognise, forming a deeper emotional connection and attachment to your brand identity. This is key to build a loyal following and drive long-term success.
Authenticity
Consistency is key when it comes to brand communication. Having a clear and cohesive brand voice ensures that every piece of content you publish feels genuine and aligned with your brand's values and mission. From your website to your social media, from online to offline, all communication assets should sound like it’s coming from one person.
Brand your voice with Creative Kynde
At Creative Kynde, we believe that exceptional brand communication is more than just words on a page.
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It's about capturing the essence of your brand and translating it into a cohesive, authentic and impactful experience for your audience.
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With over 8 years of expertise in marketing, communications and content management, we know what it’s like to work in a small team or with limited resources.
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You need efficient brand communication so that your audience “gets” you in every aspect of your business.
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Say goodbye to “this will do” brand communications and discover a unique language system that resonates with your business values and mission.
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Because we’ve been where you are, we’ll work closely with you to uncover your brand's true identity and bring it to life through the appropriate processes and strategies.
" Jade gave me a lot of clarity on how to get started with a proper plan. I felt like she had properly taken the time to understand my brand, my voice and my current situation and come up with good suggestions for me to implement."
Anna Göransson, Founder, AG Interiors
What we offer
Looking to establish a unique brand voice?
We offer three tailored services to meet every and need.
Choose a six-week brand voice development project, a brand voice audit, or a one-hour consultation call.
Let's create a brand voice that speaks to your audience!
Brand voice development: the full package
A six-week exploration to nail down a brand language system that resonates with your branding, mission and values so that you can confidently communicate with your target audience with ease.
Brand voice consultation
Brand voice auditing
A detailed deep dive into your existing brand voice and discover how you can elevate it to new heights. Includes a 45-minute consultation session and a document with detailed recommendations and next-steps.
In just one hour, ask any questions you may have about branding, communications, language and content writing in this one-hour session.